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The domain transportationgroup.nz has the following on the web page, "Signals NZ User Group SNUG." We analyzed that the webpage also said " NZ Modelling Users Group NZMUGS." It also stated " The Transportation Group is a Technical Interest Group of the Institution of Professional Engineers New Zealand IPENZ with a membership of approximately 1,000. Within the IPENZ goals and ethics, the purpose and membership of the group are. The membership is drawn from the full spectrum of all those who provide services in planning, design, development management and the many facets of ." The header had engineering as the highest ranking search term. This keyword was followed by professional, body, and nz which isn't as urgent as engineering. The other words they used was new. zealand is also included but might not be viewed by search engines.